Owner: Atlantyca Entertainment,

Target: Boys-girls, age 6 to 12 years old


Welcome to the world of Geronimo Stilton -- the famous Mouse Reporter and Editor in Chief of “The Rodent’s Gazette” – New Mouse City’s best-selling daily. Ah, but of course, besides being one of the best-selling characters in the history of children’s literature, Geronimo Stilton is most fond of living a tranquil life, a life of reading and knowledge… except for all the time he spends living incredibly dangerous and marvelous adventures.

Geronimo Stiltonis not only the protagonist of the very successful Elisabetta Dami saga… he writes the adventures himself! His feats are also a big hit on television, in cartoon form. In fact, he has become a tremendously powerful brand with infinite application possibilities in the area of licensing.


Brand recognition: 80% among target audience, where it enjoys warm acceptance.

Super book-sales figures, with over 60 million books sold in 150 countries (in Spain, over 6 million and in Portugal, almost 1 million). Publishing frequency: at least one book a month.

Cartoon series: present in over 100 countries (in Spain, daily broadcast on Clan and, in Portugal, on Canal Panda). 78 episodes (three seasons).

Web page: in 14 languages, 3,000 hits per day, a community of 16,000 followers)

Musical: 100,000 tickets sold for shows at Teatro Condal in Barcelona. Premiere in Madrid in spring of 2012 – La Latina Theater.

Positive values: An attractive property for kids, parents and teachers.

Remarkable characters, led by:

            Geronimo Stilton: A very unconventional hero, always full of surprises…

            Thea Stilton: The attractive and intrepid sister of Geronimo.

            Benjamin: The young, impulsive nephew of Geronimo.

Outstanding partners: Giocchi Preziosi (Master Toy), Sony (videogames), Universal (DVD),  Planeta Publishing House (books-Spain), Presença Publishers (books-Portugal), among others.

BRB Internacional manages the license in Spain and Portugal.

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